Using Video for SEO Purposes

Since web presence is crucial for today’s businesses and freelancers, working to increase visibility through SEO (search engine optimization) has become a common strategy to draw in customers and stand out above competitors. Here in Austin, where competition is fierce for high web placement, more businesses are looking to production companies to film videos for their products and services to place on their website. Companies are also using video to profile their business for potential customers and clients on their website. Companies that are striving to improve their page rankings may not always consider the profound benefits of adding video, which draws in web traffic while simultaneously advertising a product or service. Once the video is filmed, it’s a great outlet to use on social networking sites and sites like Vimeo and YouTube. Video can expand a company’s reach infinitely. In the YouTube age, a snappy video filmed in crisp HD quality has the potential to attract thousands of viewers, and if that video includes a link to your site, that translates into thousands of unique page views.

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