Product and service videos for companies and corporations are an important part of our video business. Companies are always looking for ways to display and advertise their services and products. Video has always been the #1 way to bring a companies product into public view. Whether it be a commercial for TV or just a video to share on a corporate website and social media, video is the most effective ways to get your message across.
Recently I was reading an article on Kickstarter and one of their supporting statistics was that projects with videos showcased on their website have a 50% success rate compared to 30% for projects without video. That’s a telling statistic. A whopping 20% more projects were successful that had videos explaining the idea or product. That shows that people want to be informed, and from the research we have done for our own business, they want to be informed quickly and completely. The videos we produce for companies are straight-forward. We get to the point in a clear and concise manner with a clear call-to-action. We get to that point in a way that keeps the consumer engaged and interested. Our goal is to make someone that is watching a 5 minute video we produced feel like they have been watching that video for two minutes. The old saying is that “time flies when you are having fun” and watching a video is no different. If a five minute video feels like it has gone by quickly, that means the customer was engaged and interested, and after all isn’t that the point?
As big sports fans ourselves here at 1023media, we were so excited to put this teaser together for Foam Finger Nation. Foam Finger Nation connects fans around the U.S. for watching parties and more through online communities. Doesn’t matter what sport you prefer, they cover it. We worked with them on this, getting to travel up to the Dallas area to get access to many amazing athletes and celebrities when they covered the Super Bowl up at The Cowboy’s Stadium. Hope you enjoy this video and their website like we do!
Foam Finger Nation Teaser from 1023media on Vimeo.
As an Austin, Texas production company, we always work to use the most effective and innovative techniques to make a video look great. One of these techniques at our disposal is the use of the “Green Screen.” The use of a green screen allows us to digitally place any background behind a subject. The background can be replaced with a digitally designed background, recorded scenery, or anywhere you can think of. Imagine being able to place a person on-location in a completely different environment, such as the Bahamas (Digitally of course). The green screen is a great option for music video production, white space, web banner video, and anything else you can think of. This effect is achieved by filming a subject in front of a green-screen, and using professional editing software to “key” out, or remove the green from the image. This leaves only the subject in the video with a transparent background, in which another video or image can be placed.
The green screen is used in many industries, from photographers, to special effects in movies. We feature a green-screen in our studio with professional lighting, and a real green-screen, not just a green curtain to provide a clean and crisp keyed video. Our production studio also allows space for a jib for the camera, and we can bring in an optional crane for cable system shooting. Our studio space is available for rental, or let us produce your project.
Emergency Medicine Foundation once again had 1023 come up to there HQ in Dallas to film a series of videos for their on going not-for-profit work in the medical field. This is the first of a few different videos we will be producing for EMF. Enjoy!