TeamEscaladeTexas 2012 kicked off in Dallas with a huge rollout event where celebrities and team leaders drove 19 brand new Cadillac Escalades off the production line and caravanned with a police escort across Dallas to the Dallas Fair Grounds where they presented a very unique press conference. The 6 charities also filmed their P.S.A’s that would be voted on and be the centerpiece to the competition.
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The second stop to the Team Escalade Texas Campaign was in beautiful Austin, TX at the new shopping mall, The Domain. They were hosting “The Taste of Austin” and Cadillac was there in full force to promote the 6 charities and spread awareness. Drew Pearson was on hand to announce the entertainment, sign autographs and take pictures with fans!
Our third stop in the Team Escalade Texas Campaign landed us in Houston, TX at the Channel 11 KHOU studio where Drew Pearson was a special guest on Good Morning Houston! After the appearance, everyone loaded up in 12 brand new 2012 Escalades for a ROLLOUT Houston style!
And the campaign continues! The crew packed up and headed for Ft. Worth where Cadillac was the main sponsor for the Ft. Worth Music Festival. Team leaders Rocket Ismail and Carly Patterson joined Drew Pearson at the event to talk about their charities and spread awareness about TeamEscaladeTexas.com Drew also introduced the main stage act for Friday night! Next stop, the crew heads to the Bayou City Art Festival in Houston, TX.
After an amazing experience in Ft. Worth, we packed our gear and hit the road back to Houston for the Bayou Arts Festival in downtown. We saw an amazing array of art including paintings, sculptures, dances, and The String Theory! Team Escalade was out in full force with four different team leader celebrities spreading the word for their charities.
Our last stop on The Journey before the end of the competition was out at a Senior PGA golf event in San Antonio on the north side at the JW Marriott Resort. Team Escalade set up a large tent where fans could meet Dallas Cowboys legend Drew Pearson to get an autograph and a picture taken as well as a digital hub where they could go online and sign up for Team Escalade Texas. Many of the new models for 2012 were a huge hit and on display for fans to experience.