Cadillac is quickly becoming our best client on the commercial side of things, and they had us out for a huge event in Dallas recently, the rollout of their brand new 2012 Cadillac Escalade. Cadillac choose to hold a competition to celebrate their rollout. They choose six lucky charities to compete against each other in a PSA competition. The voting was held on TeamEscaladeTexas.com and the winner will receive $150,000 in media promotion! Everyone wins and we couldn’t have been happier to be a part of this project. 1023media was the production company that produced the PSAs for the 6 charities (with restrictions) and we also produced the above rollout video for them.