This is another video we produced for the good people at Cadillac. This video was a part of their See it. Snap it. Share it. campaign earlier this year for the new ATS and it turned out great! We traveled all over Texas shooting different events that were a part of the campaign. From Austin to Houston to Dallas and back, the travel was hectic, but it was very rewarding to have the final product turn out the way it did. Always nice working with people who all are on the same page and gravitating toward the same goal. Looking forward to doing a lot of work with them in 2014!
Product and service videos for companies and corporations are an important part of our video business. Companies are always looking for ways to display and advertise their services and products. Video has always been the #1 way to bring a companies product into public view. Whether it be a commercial for TV or just a video to share on a corporate website and social media, video is the most effective ways to get your message across.
Recently I was reading an article on Kickstarter and one of their supporting statistics was that projects with videos showcased on their website have a 50% success rate compared to 30% for projects without video. That’s a telling statistic. A whopping 20% more projects were successful that had videos explaining the idea or product. That shows that people want to be informed, and from the research we have done for our own business, they want to be informed quickly and completely. The videos we produce for companies are straight-forward. We get to the point in a clear and concise manner with a clear call-to-action. We get to that point in a way that keeps the consumer engaged and interested. Our goal is to make someone that is watching a 5 minute video we produced feel like they have been watching that video for two minutes. The old saying is that “time flies when you are having fun” and watching a video is no different. If a five minute video feels like it has gone by quickly, that means the customer was engaged and interested, and after all isn’t that the point?
Debuted in front of over 4000 E.D. Doctors at a ACEP’s Scientific Assembly 2012 in the Wells Fargo Theater at the Colorado Convention Center, and featured on the front page of the American College of Emergency Physicians website (acep.org), this short documentary tells the story of the Aurora CO movie theater tragedy from a different perspective – from the eyes of the emergency department doctors who saw the victims on that tragic night. Hear the behind the scenes of one of history’s largest mass tragedy events and learn of the successes that were uncovered within one of the most difficult jobs in the medical field.
1023media has had a long standing relationship with Cadillac Corporation working on small documentaries, web promotional videos for all types of events, and even filming a six part documentary on Ring of Honor inductee Drew Pearson (The Journey can be seen here.) One of our loves is Cadillacs push to infuse itself into the art world, sponsoring tons of art fairs and fashion displays. This week, we captured a 4 day time lapse of the build out of the Texas Contemporary Art Fair in Houston, TX. The video includes interviews with collectors, managers, and artists who are involved with the fair, and a time lapse sequence of the setup. You can see the time lapse sequence below!
As an Austin, Texas production company, we always work to use the most effective and innovative techniques to make a video look great. One of these techniques at our disposal is the use of the “Green Screen.” The use of a green screen allows us to digitally place any background behind a subject. The background can be replaced with a digitally designed background, recorded scenery, or anywhere you can think of. Imagine being able to place a person on-location in a completely different environment, such as the Bahamas (Digitally of course). The green screen is a great option for music video production, white space, web banner video, and anything else you can think of. This effect is achieved by filming a subject in front of a green-screen, and using professional editing software to “key” out, or remove the green from the image. This leaves only the subject in the video with a transparent background, in which another video or image can be placed.
The green screen is used in many industries, from photographers, to special effects in movies. We feature a green-screen in our studio with professional lighting, and a real green-screen, not just a green curtain to provide a clean and crisp keyed video. Our production studio also allows space for a jib for the camera, and we can bring in an optional crane for cable system shooting. Our studio space is available for rental, or let us produce your project.
I’d like to take the time to tell you about an exciting new action movie coming out of our little city. For those of you who saw Grindhouse (2007) you remember those hilarious fake trailers during the film. Remember this one?
He knows the score.
He gets the women.
Robert Rodriguez expanded the trailer into a feature length film, and has been shooting it in and around the Austin area since August of 2009. Machete stars Danny Trejo in his first lead role as the title character.
Many big stars are returning from long disappearances for minor roles inthe film, such as Jessica Alba, Lindsey Lohan, Steven Seagal, Cheech Marin, and of course, Robert DeNiro, who plays the corrupt senator Machete tries to assassinate. I remember DeNiro’s political rally scene shooting in front of the Austin Capitol last summer.
Most people don’t realize Austin’s importance in the film industry. Down here we call it the “Third Coast” (after NY and LA). There are a variety of locations like nearby bodies of water, Texas hill country to the west, and grassy plains to the east, as well as an abundance of post production and production houses all around Austin. I’m glad to see a film like this with 20th Century Fox’s worldwide distribution produced completely in Austin.
MACHETE releases this coming Labor Day weekend, September 3, 2010. Be sure to check it out.
Keep an eye on this blog next week, for my “Persian’s review of Prince of Persia.” I realize it’s kind of late, but I had decided long ago that I would never see it. Though, being a Persian myself it comes up in conversation way too often for me not to have solid reasons why I think it’s terrible.