Horseshoe Falls Ranch, located just outside of Lampasas in the beautiful Texas Hill Country, is a premiere destination for exotic game enthusiast. From hunting and fishing, to corporate retreats and family reunions Horseshoe Falls can host just about any type of event or activity. When we first talked to Cole, the ranch manager, about producing a promotional video for the Ranch, I started to get really excited as I found out more details about the place. The lodging was as spectacular as the scenery with all the exotic animals and hill top views that abound at Horseshoe Falls.
For the last couple of years we have had an ongoing relationship with the great people at Cadillac. Last year we covered and created several marketing videos for the Team Escalade Texas campaign and this year we were fortunate enough to be involved with the launch of the new Cadillac ATS. We have been covering events all over Texas, getting footage to create several advertisements promoting the See it. Snap it. Share It. marketing campaign currently running. Here at 1023media, we are very proud to be able to work with companies the caliber of Cadillac, and we are especially proud of the video below. Our crew worked extremely hard, and had a few sleepless nights putting these videos together but it all turned out great and we are excited to share the first of several different videos we are producing for the campaign below. Stay tuned for the others which will be coming out soon.
From time to time we get contacted to produce highlight videos for charity events. One of the events we have been involved for a while now is Paddle for Puppies which benefits animals in the Austin area that are in shelters. The goal is to keep these little guys alive by being adopted and put in no-kill shelters. By doing this video for them we are hoping to raise awareness about the situation and hopefully bring in many more particiapnts and sponsors for the event in the years to come. If you know of anyone that might be interested in helping out, please forward this video to them and have them contact Austin Pets Alive to see how they can help.
Usually when we get a call about producing a marketing video for corporate clients, the first question is “How much will an X minute video cost”? Our answer is almost always, “Well…that depends…”
As with most anything in this world, video production cost is determined by a litany of factors. Where / what will we be filming, what kind of lighting, what kind of audio, how big of a crew, will we need to rent extra gear, what is the end product, what type of shots does the client want (obviously, an aerial shot is going to cost more than 2 cameras on tripods), what’s the estimated time it will take us to complete it, how quickly does the client need the video turned around, etc. All those factors (and many others) are going to encompass the cost of producing videos. There’s no doubt, a quality, professionally done video is usually not an ultra cheap task. Sure, you can go on Craigslist and find someone to do a video very cheap, but guess what your end product will look like…
Most people do not realize the amount of time, effort, energy, and thousands of dollars worth of equipment that go into making good, high quality, videos. Our clients typically only see the day(s) of filming their videos. A good example is if the client would like a 3 minute marketing video, its going to take anywhere from 3-5 full days (in addition to the filming days) to make that 3 minute video in post-production. If you do 2 days of shooting and 4 days of post, that’s 6 full days of work for a 3 minute video. That’s a normal gig for us. It’s a tedious task piecing it all together, but when that video begins to take shape, it makes all those long days worth it.
That’s not to say video production costs have to be unreasonable. We will do everything in our power to produce the best video we can for the least amount of money possible. Our philosophy is that if we are transparent with our costs to the client and they see we are working hard to do quality work for reasonable money, they will come back to us over and over when they need a video produced.
Other companies might just throw high numbers out right at first with no intention of retaining the customer for the future. For my company, a lot of business is repeat and I strongly believe in the Lifetime Customer Value way of thinking when it comes to pricing. To sum up, there are a lot of questions that will need to be asked by both client and production company before a final budget is determined. My advice to people seeking video production services is to have as much info on your project as possible when you start soliciting quotes. Information is key and will make the initial process a lot easier.