From time to time we get contacted to produce highlight videos for charity events. One of the events we have been involved for a while now is Paddle for Puppies which benefits animals in the Austin area that are in shelters. The goal is to keep these little guys alive by being adopted and put in no-kill shelters. By doing this video for them we are hoping to raise awareness about the situation and hopefully bring in many more particiapnts and sponsors for the event in the years to come. If you know of anyone that might be interested in helping out, please forward this video to them and have them contact Austin Pets Alive to see how they can help.
Product and service videos for companies and corporations are an important part of our video business. Companies are always looking for ways to display and advertise their services and products. Video has always been the #1 way to bring a companies product into public view. Whether it be a commercial for TV or just a video to share on a corporate website and social media, video is the most effective ways to get your message across.
Recently I was reading an article on Kickstarter and one of their supporting statistics was that projects with videos showcased on their website have a 50% success rate compared to 30% for projects without video. That’s a telling statistic. A whopping 20% more projects were successful that had videos explaining the idea or product. That shows that people want to be informed, and from the research we have done for our own business, they want to be informed quickly and completely. The videos we produce for companies are straight-forward. We get to the point in a clear and concise manner with a clear call-to-action. We get to that point in a way that keeps the consumer engaged and interested. Our goal is to make someone that is watching a 5 minute video we produced feel like they have been watching that video for two minutes. The old saying is that “time flies when you are having fun” and watching a video is no different. If a five minute video feels like it has gone by quickly, that means the customer was engaged and interested, and after all isn’t that the point?
Debuted in front of over 4000 E.D. Doctors at a ACEP’s Scientific Assembly 2012 in the Wells Fargo Theater at the Colorado Convention Center, and featured on the front page of the American College of Emergency Physicians website (acep.org), this short documentary tells the story of the Aurora CO movie theater tragedy from a different perspective – from the eyes of the emergency department doctors who saw the victims on that tragic night. Hear the behind the scenes of one of history’s largest mass tragedy events and learn of the successes that were uncovered within one of the most difficult jobs in the medical field.
1023media has had a long standing relationship with Cadillac Corporation working on small documentaries, web promotional videos for all types of events, and even filming a six part documentary on Ring of Honor inductee Drew Pearson (The Journey can be seen here.) One of our loves is Cadillacs push to infuse itself into the art world, sponsoring tons of art fairs and fashion displays. This week, we captured a 4 day time lapse of the build out of the Texas Contemporary Art Fair in Houston, TX. The video includes interviews with collectors, managers, and artists who are involved with the fair, and a time lapse sequence of the setup. You can see the time lapse sequence below!
“Hail Mary” is a tribute to #88 Drew Pearson’s Dallas Cowboys Ring of Honor Induction. The short film will be debuted on November 4th, at his Ring of Honor Induction party and is a gift to Drew and his family. The video filmed on location in Dallas TX and produced by 1023media (1023media.com) in Austin TX.
As an Austin, Texas production company, we always work to use the most effective and innovative techniques to make a video look great. One of these techniques at our disposal is the use of the “Green Screen.” The use of a green screen allows us to digitally place any background behind a subject. The background can be replaced with a digitally designed background, recorded scenery, or anywhere you can think of. Imagine being able to place a person on-location in a completely different environment, such as the Bahamas (Digitally of course). The green screen is a great option for music video production, white space, web banner video, and anything else you can think of. This effect is achieved by filming a subject in front of a green-screen, and using professional editing software to “key” out, or remove the green from the image. This leaves only the subject in the video with a transparent background, in which another video or image can be placed.
The green screen is used in many industries, from photographers, to special effects in movies. We feature a green-screen in our studio with professional lighting, and a real green-screen, not just a green curtain to provide a clean and crisp keyed video. Our production studio also allows space for a jib for the camera, and we can bring in an optional crane for cable system shooting. Our studio space is available for rental, or let us produce your project.
1023media produced “MW Cleaners Personal Valet”, a short web video highlighting the services and offerings of MW Cleaners. MW Cleaners is the premiere dry cleaning service in the Houston area with pickup and delivery, as well as mobile interfaced and web services. Look for MW Cleaners in your area as they are expanding all over Texas.
Just saw an article on http://austin360.com about the Coen brothers filming the remake of the John Wayne movie “True Grit” in downtown Austin. Apparently the film is just wrapping up and has an allstar cast with Matt Damon, Josh Brolin, and Jeff Bridges. Most of the filming has been completed in the Granger area, but apparently the movie has some scenes located in Memphis, so the crew decided downtown Austin at the Austin Club and parts of the Capital would be good locations for those setups. On top of that, the Coen Brother’s have changed the ending of the 1969 film slightly, according to Bob Hudgins of the Texas Film Commission. The film is another example of how attractive Austin is to the film industry as the Coen Brothers choose their locations by want, not by the budget.