Cadillac ATS Launch Campaign

For the last couple of years we have had an ongoing relationship with the great people at Cadillac. Last year we covered and created several marketing videos for the Team Escalade Texas campaign and this year we were fortunate enough to be involved with the launch of the new Cadillac ATS. We have been covering events all over Texas, getting footage to create several advertisements promoting the See it. Snap it. Share It. marketing campaign currently running. Here at 1023media, we are very proud to be able to work with companies the caliber of Cadillac, and we are especially proud of the video below. Our crew worked extremely hard, and had a few sleepless nights putting these videos together but it all turned out great and we are excited to share the first of several different videos we are producing for the campaign below. Stay tuned for the others which will be coming out soon.

 




Cadillac Primavera Fashion Show

This is another video we produced for the good people at Cadillac. This video was a part of their See it. Snap it. Share it. campaign earlier this year for the new ATS and it turned out great! We traveled all over Texas shooting different events that were a part of the campaign. From Austin to Houston to Dallas and back, the travel was hectic, but it was very rewarding to have the final product turn out the way it did. Always nice working with people who all are on the same page and gravitating toward the same goal. Looking forward to doing a lot of work with them in 2014!




2012 Cadillac Escalade Rollout Highlight

Cadillac is quickly becoming our best client on the commercial side of things, and they had us out for a huge event in Dallas recently, the rollout of their brand new 2012 Cadillac Escalade. Cadillac choose to hold a competition to celebrate their rollout. They choose six lucky charities to compete against each other in a PSA competition. The voting was held on TeamEscaladeTexas.com and the winner will receive $150,000 in media promotion! Everyone wins and we couldn’t have been happier to be a part of this project. 1023media was the production company that produced the PSAs for the 6 charities (with restrictions) and we also produced the above rollout video for them.




Jean Paul Gaultier Fashion Party by Cadillac

Cadillac hosted a party for the Jean Paul Gaultier Fashion Exhibition at the Dallas Museum of Art in Dallas, TX. Dallas was one of two locations in the U.S. to premiere the exhibit, with San Francisco being the second. Enjoy this sneak peak exclusively from Cadillac and 1023media Video Production Company.




ONE Dallas Rollout // Cadillac Presents The Journey

TeamEscaladeTexas 2012 kicked off in Dallas with a huge rollout event where celebrities and team leaders drove 19 brand new Cadillac Escalades off the production line and caravanned with a police escort across Dallas to the Dallas Fair Grounds where they presented a very unique press conference. The 6 charities also filmed their P.S.A’s that would be voted on and be the centerpiece to the competition.

To see the rest of “The Journey” please click here!




TWO Taste of Austin // Cadillac Presents The Journey

The second stop to the Team Escalade Texas Campaign was in beautiful Austin, TX at the new shopping mall, The Domain. They were hosting “The Taste of Austin” and Cadillac was there in full force to promote the 6 charities and spread awareness. Drew Pearson was on hand to announce the entertainment, sign autographs and take pictures with fans!




THREE Houston Rollout // Cadillac Presents The Journey

Our third stop in the Team Escalade Texas Campaign landed us in Houston, TX at the Channel 11 KHOU studio where Drew Pearson was a special guest on Good Morning Houston! After the appearance, everyone loaded up in 12 brand new 2012 Escalades for a ROLLOUT Houston style!




FOUR Ft. Worth Music Festival // Cadillac Presents The Journey

And the campaign continues! The crew packed up and headed for Ft. Worth where Cadillac was the main sponsor for the Ft. Worth Music Festival. Team leaders Rocket Ismail and Carly Patterson joined Drew Pearson at the event to talk about their charities and spread awareness about TeamEscaladeTexas.com Drew also introduced the main stage act for Friday night! Next stop, the crew heads to the Bayou City Art Festival in Houston, TX.