Cadillac is quickly becoming our best client on the commercial side of things, and they had us out for a huge event in Dallas recently, the rollout of their brand new 2012 Cadillac Escalade. Cadillac choose to hold a competition to celebrate their rollout. They choose six lucky charities to compete against each other in a PSA competition. The voting was held on TeamEscaladeTexas.com and the winner will receive $150,000 in media promotion! Everyone wins and we couldn’t have been happier to be a part of this project. 1023media was the production company that produced the PSAs for the 6 charities (with restrictions) and we also produced the above rollout video for them.
Cadillac hosted a party for the Jean Paul Gaultier Fashion Exhibition at the Dallas Museum of Art in Dallas, TX. Dallas was one of two locations in the U.S. to premiere the exhibit, with San Francisco being the second. Enjoy this sneak peak exclusively from Cadillac and 1023media Video Production Company.
filmed at The Highball in Austin, TX, Party and Event Guide is an up-and-coming resource for people who like to throw amazing parties. Find all the vendors you need (including 1023media 😉 ) at their website and crazy fun ideas for your next event!
TeamEscaladeTexas 2012 kicked off in Dallas with a huge rollout event where celebrities and team leaders drove 19 brand new Cadillac Escalades off the production line and caravanned with a police escort across Dallas to the Dallas Fair Grounds where they presented a very unique press conference. The 6 charities also filmed their P.S.A’s that would be voted on and be the centerpiece to the competition.
To see the rest of “The Journey” please click here!
“Hail Mary” is a tribute to #88 Drew Pearson’s Dallas Cowboys Ring of Honor Induction. The short film will be debuted on November 4th, at his Ring of Honor Induction party and is a gift to Drew and his family. The video filmed on location in Dallas TX and produced by 1023media (1023media.com) in Austin TX.
The second stop to the Team Escalade Texas Campaign was in beautiful Austin, TX at the new shopping mall, The Domain. They were hosting “The Taste of Austin” and Cadillac was there in full force to promote the 6 charities and spread awareness. Drew Pearson was on hand to announce the entertainment, sign autographs and take pictures with fans!
Our third stop in the Team Escalade Texas Campaign landed us in Houston, TX at the Channel 11 KHOU studio where Drew Pearson was a special guest on Good Morning Houston! After the appearance, everyone loaded up in 12 brand new 2012 Escalades for a ROLLOUT Houston style!
And the campaign continues! The crew packed up and headed for Ft. Worth where Cadillac was the main sponsor for the Ft. Worth Music Festival. Team leaders Rocket Ismail and Carly Patterson joined Drew Pearson at the event to talk about their charities and spread awareness about TeamEscaladeTexas.com Drew also introduced the main stage act for Friday night! Next stop, the crew heads to the Bayou City Art Festival in Houston, TX.